Last week I explained what I've been seeing with regard to mobile trends and your business future. Because of those trends, I strongly urge all businesses to start migrating their approach of reaching customers using the internet from a desktop computer point of view to a smartphone point of view. Doing so will be a complete shift in how you think, and what you... VIEW FULL GOLD NUGGET
Over the last two weeks, I've been detailing why it's important to have a correctmobile setup for your website. Google's decision to use mobile friendliness as a ranking factor has a lot of people worried that... VIEW FULL GOLD NUGGET
Search engine optimization was once a game of pure guesswork. SEO specialists would simply watch their own efforts of what worked and what didn't work, then simply follow the same steps over and over again.
Companies like MOZ.com and SearchEngineLand.com have communities of users always trying to figure out which supposed SEO techniques work, and which don't. Search Engine Land even published their of VIEW FULL GOLD NUGGET
With the 2014 Holiday Season at an end, let's take a look at some website tracking results from the Thanksgiving week through Christmas.
The following data was recorded through more than 100 jewelry related websites. This includes a combination of retail jewelers and e-commerce sites. Results shown here only apply to the jewelry industry.
Holiday 2014 Sessions
Here's a screen shot of my Google Analytics tracking across the retail jewelry websites I'm tracking:
I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs. VIEW FULL GOLD NUGGET
We know from yesterday's Daily Golden Nugget that people who browse jewelry websites prefer the iPhone over the Android. In this edition of the Daily Golden Nugget, I'm investigating exactly what mobile visitors are searching for.
During the month of September 2014, I collected and analyzed all the landing pages for mobile visitors across m... VIEW FULL GOLD NUGGET
I watched a statistical video from Google last week where it said 58% of small businesses in the USA do not have websites at all, and far fewer have mobile websites. I'm always surprised by how big these numbers are because I know you can't survive in business today without an email address and a website.
Let me present the data that Google had that explains how often smartphone owners search for local stores on their phone, and what they do after the search.
I'm presenting information for the USA, UK, and Australia. I'm also breaking the dat... VIEW FULL GOLD NUGGET
According to Nielsen's latest data, 55% of US mobile phone owners now have smartphones. Android usage has reached 51% and Apple's iOS is now down to 34%. Several of the SEO blogs I follow were abuzz yesterday with statistics and speculations of how all these mobile users are changing website and search usage.
The findings and reports yesterday focused on restaurants, auto, and travel industries. I decided to apply their finding to the jewelry industry and here's the important things I found.
62.4% of mobile traffic comes from mobile Google search. (Bing was too small to measure.)
22.5% of mobile traffic comes from referrals from other sites.
15.1% of mobile traffic comes from people who typed the domain name in directly.
It's Memorial Day in the United States, which means all our subscribers there are probably watching a parade, sitting out next to their pools, on the beach, or having a back yard barbecue.
It's not supposed to be a work day, so let's keep this Daily Nugget brief.
Sitemap pages were very common back in the early days of the web because none of us really knew anything about navigation menus or buttons. If you wanted to get from one page to another on a site you simply looked at the sitemap page.
All pages of a website used to be listed on sitemap pages; of course, that was back when a large website was 20 pages. Today you can click through 20 pages of a site faster than counting to ten.
In the early 2000's, the sitemap page seemed to fall out of usefulness. But then as SEO strategies matured, we all realized... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry