This is the term we use when talking about all the efforts involved with optimization, pay per click, writing good page titles, writing good meta descriptions.
SEM also includes the process of getting information about you and your jewelry store published on other websites. As you publish more information about your jewelry store it will also show up in the search engines when someone looks for your name or store name.
More visibility, even if it only publicizes your store name, will ad credibility. You are probably wondering how this additional visibility creates credibility, so let me explain.
Once you start reviewing your website stats you will quickly discover that the most popular "keyword phrase<...