An unknown error occurred:
Database file could not be found or opened

Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons

Filter Articles By Tag: " list building"

Friday, January 22, 2010

Lesson 2 Vocab 19 - Conversion Rate and List Building

by Matthew A Perosi
How many visitors to your website become customers? If you have 54 visitors to your website every day, how many of them will become customers?

Before we can answer that question we must first figure out for ourselves what someone has to do before we consider them a customer. When it comes to websites and visitors, what might surprise you is that they don't have to spend money to "convert" from a simple random visitor into a "customer."

Your website can do many things for you. The common thing you might think it does is sell, but as a brick and mortar jewelry store your website won't even do that. Pure statistics show us that less than 1% of all jewelry websites that try to sell online succeed.

Instead, you should focus on creating some kind of alternative customer interaction.

Here are some good...

AT: 01/22/2010 02:10:12 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry