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Friday, January 22, 2010

Lesson 2 Vocab 19 - Conversion Rate and List Building

by Matthew A Perosi
How many visitors to your website become customers? If you have 54 visitors to your website every day, how many of them will become customers?

Before we can answer that question we must first figure out for ourselves what someone has to do before we consider them a customer. When it comes to websites and visitors, what might surprise you is that they don't have to spend money to "convert" from a simple random visitor into a "customer."

Your website can do many things for you. The common thing you might think it does is sell, but as a brick and mortar jewelry store your website won't even do that. Pure statistics show us that less than 1% of all jewelry websites that try to sell online succeed.

Instead, you should focus on creating some kind of alternative customer interaction.

Here are some good...
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AT: 01/22/2010 02:10:12 PM   0 COMMENTS
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