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George Blair IV, VP of JewelerWebsites.com

Learning about your store goes beyond the items in your showcase. You surely know that without divine customer service, the items won’t sell. This is true online; the personality behind the showroom counter must carry over on your site.

A “Meet Our Staff” page (and it can be “Our Experts,” “Our Service Representatives,” whatever you feel ...
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As with all areas of business, you should assign specific tasks to the people with the appropriate skill set. You should have a designer work on "designing" your website and a programmer to "program" your website. These are two different types of people. The creative designer thinks with one side of their brain and the logical programmer thinks with the scientific side of their brain. Please be skeptical of anyone who says they are both a designer and a programmer as it is extremely infrequent to meet someone who was born with the gift of a balanced creativeness and logical thinking.

On the other hand, someone can learn to be creative after years of experience, and someone can learn how to be a programmer after years of working hard. A programmer can learn to design, but it's akin to painting by numbers. A designer can l...
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