An unknown error occurred:
Database file could not be found or opened

Reader's Favorite Articles
Recent Hits All Time Matt's Favorites

Written Lessons

Filter Articles By Tag: "content"

Friday, January 22, 2010

Lesson 2 Vocab 18 - Content Management System, CMS

by Matthew A Perosi
You are not a web programmer. You are a jewelry business owner. It should not be your job to program your website, nor should you try to learn to program your website. You should concentrate on what you do best and let the actual website programming be done by a professional.

On the other hand, website programming is totally different than managing your online product catalog, or adding content and articles to your site.

You should never set up a website without the ability to easily change the information in it. I'm not saying you need to learn how to program; I'm saying you need to learn how to change your words, photos and products.

In order to make changes you need a "Content Management System" that can be accessed through a web browser. The content management system, or CMS for short, gives you easy e...

AT: 01/22/2010 02:06:33 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 17 - Content

by Matthew A Perosi
Everything worth reading on your website is what we call "content." What would be left on your web page if you strip away all the graphics, the navigations, buttons and logos? Hopefully you will have at least 250 words of good, easy to read information. This is your content.

Every page of your website should be filled with quality content, something that your visitors will find worth reading. We also refer to this as "copy content." Every page of your website should be written with Excitement! Your potential customers need to be excited about doing business with you, and your copy needs to impart the needed Excitement! Usually the best person to write about the jewelry store is the person with the most passion about it… the owner.

Don't think you can write? Then get yourself a digital voice recorder and record your...

AT: 01/22/2010 02:00:46 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry