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Friday, January 22, 2010

Lesson 2 Vocab 39 - Meta Tags

by Matthew A Perosi
As I have been describing the Meta Descriptions, Meta Keywords and Meta Robots I referred to all of them as "tags."

The HTML language includes many variations of the "meta" code, each variant has a specific purpose. Some software companies will also come up with their one unique "meta tags" for your website. These unique tags may have a special software purpose, or they could be for tracking and analytics.

You will commonly hear people referring to their meta tags, for example, "You need to examine your meta tags to improve them." This example actually refers referring to your "meta description" tag.

If someone mentions "meta tags" and you don't know exactly which variation they are talking about, just stop and ask them. I can think of at least 15 different variations of meta tags.

Admittedly it...
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AT: 01/22/2010 03:03:50 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 38 - Meta Robots

by Matthew A Perosi
The "Meta Robots" tag is part of the HTML family of programming tags that help with your SEO efforts. Knowing how to program it and where it belongs inside each individual web page is not as important as knowing how it can be useful on every page.

IMPORTANT: Cancel your service and find something different if your CMS does not give you the ability to change your Meta Robots tag on every page of your website. Seriously. No Joke. No Control? CANCEL NOW!

The "Meta Robots" tag relates back to our previous discussion on Robots, or bots for short. When a search engine bot reads your website it will first look for directions for handling your website.

Using the Meta Robots tag you can instruct the search engine to crawl that page for later indexing; or you can tell it read the page and continue to the next...
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AT: 01/22/2010 03:01:52 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 37 - Meta Keywords

by Matthew A Perosi
The "Meta Keywords" is part of the HTML family of programming tags that many people believe help with your SEO efforts. It doesn't matter if you knowing how to program it or where it belongs inside web pages because it's worthless for SEO. In fact the only thing a "Meta keyword" is good for is to confuse your rival jewelry store.

It wasn't always this way. Meta Keywords weren't always worthless. In the mid 90s they were used as the main way for search engines to analyze your website. But unscrupulous people decided to stuff hundreds or repetitive keywords into the Meta Keywords setting making their website the most popular.

And when they dropped in popularity they would simply add another hundred permutations of their keyword into this meta tag field.

Around 1997 all search engines stopped using this meta ...
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AT: 01/22/2010 03:00:03 PM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 36 - Meta Description

by Matthew A Perosi
The "Meta Description" is part of the HTML family of programming tags that help with your SEO efforts. Knowing how to program it and where it belongs inside each individual web page is not as important as knowing that you must have one for every page.

IMPORTANT: Cancel your service and find something different if your CMS does not give you the ability to change your Meta Description tag on every page of your website. Seriously. No Joke. No Control? CANCEL NOW!

The Meta Description is a 150 character or less description of what the visitor will find on your web page. The description needs to include as much detail as possible within 150 characters.

Assuming each page of your website is dedicated to a single Keyword Phrase as I previously explained, it should be easy to compose a terse 150 character d...
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AT: 01/22/2010 02:56:20 PM   0 COMMENTS
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