Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.
This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res... VIEW FULL GOLD NUGGET
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.
At some local networking events, you might have the opportunity to hand out ... VIEW FULL GOLD NUGGET
This is final part of my 3-part series on Time Management. I realize it's a bit ironic that I've written Daily Golden Nuggets on Time Management and it's taking forever to read through them.
In the first two installments, I explained my methods of how I prioritize time, how I figured out the best time of day for me to work, how I deal with time consuming tasks, the time suck of social media, and how delegating tasks saves me time.
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.
Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas... VIEW FULL GOLD NUGGET
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
Although I'd like nothing more than for every jeweler to manage their own social media accounts, the truth is that many business owners don't, or can't do it. I'm told many reasons why they can't, like not having enough time, or not knowing where to start, or how to do it, or even which social network they should be using.
I'd like to share a dirty little secret with you today... It doesn't matter how many people follow your Facebook Business Page; what matters is how many of your followers will convert to customers.
At the beginning of this week we told you about our ongoing Facebook study. We started actively collecting data on February 2012 and the process is still ongoing. Our goal is to identify the types of social post and interactions that will not only build your interactions on Facebook, but also bring people to your website.
It's important to get people to your website because that's the only place you can truly control the user experience and the marketing they are exposed to. The ultimate goal, of course, is to get people into your store, which you could do successfully through Facebook itself, especially with Events. Discovering the success of our suggestions here relies entirely on whether or not you have a face-to-face customer lead source tracking system. In other words, you have to ask the people who walk into your store.<... VIEW FULL GOLD NUGGET
A little more than a week ago, we reported through these Nuggets how Facebook could zap you if you didn't follow their rules. One of those things is sending too many emails to your Facebook friends from your personal account.
There is however, a way to send out an "update" to all the fans of your Business Page. You can even target the specific people to send to. Here's how...
Go to your Business Page. In the left margin, under your image, click "Edit Page." This will take you to the Management Page, where your Basic Information will be showing. Now click on the "Marketing" link in the left margin to get to the screen that says "There are many ways to Promote Your Page." Click on "Send an Update" The next screen will look like an email compose screen, but it has a subtle difference. You will see the "Audi... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
I'd like to share a dirty little secret with you today... It doesn't matter how many people follow your Facebook Business Page; what matters is how many of your followers will convert to customers.
