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Tuesday, August 03, 2010

Are you a winning or a losing jewelry store?

by Matthew A Perosi
Advertising is the key to any successful jewelry business, well, that is to say the advertising needs to be successful in attracting customers. Only then will the willing customers come.

Retail jewelry stores are familiar with traditional media advertising, that being newspapers, direct mail, radio, TV and billboards. Thousands of books and training courses have been written about the good and bad ways to advertise with those mediums. Of course many people simply approach those advertising methods with a trial and error approach too. A lot of money is spent until you learn how to target the right consumers with the right advertising.

When it comes to traditional media advertising you can save a lot of time and money by attending jewelry trade shows for training, or at least reading a few books on advertising. I...
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AT: 08/03/2010 06:51:48 AM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 45 - Return on Investment, ROI

by Matthew A Perosi
As an entrepreneur I expect you monitor all your advertising expenses. It is important to know how much profit is realized as a result of your advertising spending. This profit is your Return on Investment, or ROI.

I have heard many advertising companies claim that you need to continually flood your message out to the population. This is an especially common claim from magazines, newspapers, radio stations and TV stations. Of course a continual flood of your message translates into a deluge of spent money.

I've heard several advertising agencies state that a 2% response for direct mailings is a great return.

Lucky for you that you are now embarking into the era of new media advertising, where the cost of advertising is much lower and the ROI is much greater.

Once you learn the proper internet ma...
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AT: 01/22/2010 03:12:58 PM   0 COMMENTS
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