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Tuesday, March 29, 2016

Instagram Is Changing, But Brands Should Still Use It

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Instagram Is Changing, But Brands Should Still Use It daily-golden-nugget-1482-45
Instagram made headlines on March 15, 2016 when it announced that they would change the way their feed works. Since its inception, Instagram was a simple social network that allowed all users to scroll through the most recent photos posted by their friends. Keep scrolling to see the most recent photos. On March 15th, they announced that they will reorganize the feed for what you might care about the most, which is ex...
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AT: 03/29/2016 11:43:41 AM   0 COMMENTS
Friday, March 04, 2016

Imagine Jewelry Studio Website Disaster

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Imagine Jewelry Studio Website Disaster daily-golden-nugget-1465-92
Welcome to a very special #FridayFlopFix website evaluation. I call these weekly posts the "Flop Fix" because I specifically look for website problems, i.e. flops, for which I can offer improvement ideas, i.e. fixes, that everyone can learn from.

Well, this week is a doozy. I have been TRYING to publish this review every week since I ORIGINALLY wrote it back on December 16, 2015! Today is March 3, 2016; that's 11 weeks ago. There's a story behind this that should make you all cringe. Forewarning, I'm about to reveal some...
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AT: 03/04/2016 12:16:48 PM   0 COMMENTS
Wednesday, October 14, 2015

Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up

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Simple Explanation and Twitter Usage Suggestions: 2015 Holiday Run-Up daily-golden-nugget-1363-53
I've covered topics of Facebook, Pinterest, and Instagram so far in this Run-Up to the 2015 Holiday season. This is my 14th installment in this special Daily Golden Nugget series to help you boost your 2015 holiday sales.

If you're just joining in for the first time, then you should review the outline of this series I explained here. I'...
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AT: 10/14/2015 12:34:12 PM   0 COMMENTS
Thursday, February 12, 2015

Use Storytelling to Build Valuable Website Content

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Use Storytelling to Build Valuable Website Content daily-golden-nugget-1189-36
Throwback Thursday is the name of a weekly internet trend where participants repost photos from the past. This is especially popular on Instagram where users tag their photos with the #TBT hashtag.

Truthfully, you can "throwback" anything that happened in the past. It could be a social media post, a photo, a blog post, or yes, even a Daily Golden Nugget!

Honestly, this is my first participation in a TBT, but what the heck; let's do it with a slightly different spin...
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AT: 02/12/2015 01:38:48 PM   0 COMMENTS
Monday, December 01, 2014

How To Drive Website Traffic and Sales on Cyber Monday

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How To Drive Website Traffic and Sales on Cyber Monday daily-golden-nugget-1136-28
As the internet and online shopping have become more popular over the last few years, today, the first Monday after Thanksgiving and Black Friday, has earned the designation as Cyber Monday. This is the day when many e-commerce websites have 24 hour sales to lure shoppers to spend their money online instead of shopping in local stores.

Every year comScore.com reports the sales figures for different shopping days through the holiday season. Although the calendar date of Cyber Monday changes ever...
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AT: 12/01/2014 08:06:16 AM   0 COMMENTS
Thursday, August 28, 2014

Off-Site SEO for Retail Jewelers

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Off-Site SEO for Retail Jewelers 2145-daily-golden-nugget-1069
This week I've been explaining the differences between Technical SEO,On-Site SEO, and Off-Site SEO.

While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that...
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AT: 08/28/2014 09:24:10 AM   0 COMMENTS
Monday, November 11, 2013

Understanding How and Why To Use Hashtags

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Understanding How and Why To Use Hashtags 1210-daily-golden-nugget-861Hashtags are used in all the popular social networks, well, except LinkedIn. What's a hashtag? The simplest description is any word or phrase preceded by the symbol #.

What do you call the symbol #?

Depending on where you are in the world you will call that a "number sign," or a "pound sign," or simply a "hash."

According to Wikipedia there are many uses of the # symbol. If you live in the United States, when y...
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AT: 11/11/2013 08:27:31 PM   0 COMMENTS
Friday, December 10, 2010

Tweeting for Increased Sales

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It's important to remember that Twitter is a social network. Droves of people use it every day to communicate with their friends and search for items of interest.

Like other social networks, your best selling strategy is actually not to sell, but to engage. Unlike wedding engagements, your social media engagement starts with someone becoming interested in the product or service you are offering. Interest initiates search, and in the search results, you need to somehow attract attention.

Like all internet advertising endeavors, you need to do or say something interesting while your audience is listening. But when is your audience listening?

In late 2009, Hubspot.com published research data about Twitter. One of their interesting findings stated that the best way to attract you...
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AT: 12/10/2010 02:03:19 PM   0 COMMENTS
Thursday, December 09, 2010

Introduction to Listing Tweets on Your Jewelry Website

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Yesterday we gave you a very brief introduction to Twitter. And that was truly very brief considering there are hundreds of printed books, eBooks and online courses that teach you amazing twitter secrets.

Our point of view is different. We know you don't have a lot of time and we want you to get the best ideas from these Daily Gold Nuggets.

Yesterday we told you to create a Twitter account and send a tweet that said "We have a great selection of #wedding #rings that just arrived."

The words "#wedding" and "#rings" are called hashtags within Twitter. This hashtag feature allows various tracking for you, and ease of search for general users. If someone wants to find all local tweets with the word "wedding" in it they could search for "wedding," or they could search for "#wedding."

Here's the difference:
"w...
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AT: 12/09/2010 01:00:43 PM   0 COMMENTS
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