Coincidently, this is the final Daily Golden Nugget for 2015 and it falls on a #ThrowbackThursday, giving me the perfect opportunity to check back in on my 2015 predictions from last year this time. Was I right, or very wrong? Let's find out...
Content Marketing Will Become More Important
My specific prediction was that the word "blogging" would be replaced with the phrase "content marketing" by the end of 2016... VIEW FULL GOLD NUGGET
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...
Social Media Change with the Young Generation
The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-... VIEW FULL GOLD NUGGET
As I write this, I'm indulging in a very large pumpkin muffin. It will quite possibly be my lunch for today even though I know it's just a quick fix of food and not the type that could sustain me for more than a few hours.
Our lives are filled with quick fixes of one type or another. Many advertising tactics feed into the need to satisfy the human nature for a quick fix. In the website and e-commerce realm, we of... VIEW FULL GOLD NUGGET
As the final hours of 2014 tick on by, I would like to share some of my predictions for 2015.
1. Content Marketing Will Become More Important for Jewelers
In order to understand why this will be important, you first need to understand what Content Marketing is. "Content" is anything that you publish online with the intention of influencing a customer's buying decisions. Written content is usually absorbed into Google and Bing and returned in search results, while all other content (photos, graphics, videos) are shared socially.
The right information can help you make the right decisions in business. I enjoy the process of digesting all the data I track into actionable information for the jewelry industry.
For the last 4 years, I've been running reports on the most popular web browsers and mobile devices every 6 months or so. Although I have browser tracking data that extends back to 2003, the first time I was able to successfully report mobile device usage was in Fe... VIEW FULL GOLD NUGGET
I usually like to play it safe and not make grand internet predictions every year. But this year, I thought I should share some of my insights based on the momentum I see in certain areas of the internet.
1. Facebook Becomes More Worthless for Jewelers
Facebook will become more worthless for jewelry stores that are unwilling to pay for ads.
Even through the 2013 Holiday Season, I noticed a continuing drop in the organic reach of all Facebook posts. Facebook is doing this to force you to pay for more sponsored posts.
As part of that prediction, I stated that you can't overload your headlines with keywords any more. You need to go back to using the header of your web pages as the headline topic of the pa... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry