For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick... VIEW FULL GOLD NUGGET
This is my weekly website review where I search for a retail jeweler at random through Google and pick apart what they are doing online. I try to uncover the flops that are being made so I can suggest the fixes needed to improve what they are doing.
This week, I started my Google search with the phrase "jewelers Brookline, MA" and quickly found myself heading down a rabbit hole after viewing these results:
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.
Somehow those social media fans have to be converted into sales as shown in this diagram:
Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.
It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff... VIEW FULL GOLD NUGGET
For today's #ThrowbackThursday, I'm jumping to the topic of buying your friends, or more specifically, not buying them.
Buying Website Links
There are plenty of online services offering to increase the traffic to your website, increase the number of links pointing to you website, increasing the number of Twitter followers you have, and increasing the number of people who like your Facebook page. More often than not, these services ... VIEW FULL GOLD NUGGET
Here's a question that came in recently that I'll answer in this edition of the Daily Golden Nugget:
When I get a new follower on social media, should I thank them for the follow, or the Like - and if so, how do I do that without looking desperate, and move them closer to an in-store conversion or visit. Should I be sending them to my website? It feels like that is sending them away, not towards us. Thanks! -- Twisted on Twitter
I recently had someone tell me that they felt it was better to post anything to their business Facebook account than nothing at all. This particular jeweler didn't have anyone in the store willing to manage their Facebook account, yet they felt it was important to be active.
Their solution was to hire a social media management company that didn't know anything about jewelry, and was posting non sequitur information to their account. Although their fan base was slowly increas... VIEW FULL GOLD NUGGET
When you consider the time it takes to be involved with Facebook, Twitter, Pinterest, Instagram, Google+ and so many social networks, it's no wonder so many people live their lives carrying their smartphone in their hand all day. So many people have traded everyday verbal conversations for terse text conversations and deluges of selfies.
Those who have chosen a smartphone-tethered life, now find it second nature to use social network as a way to keep their friends and family in... VIEW FULL GOLD NUGGET
Black Friday is gone and Cyber Monday is over; now it's time to tune your online abilities to less automated methods. You might have used automated email sending and automatic website content changing over the last few days, but for the next month you will need to put a little TLC spin on attracting new customers.
Radio, TV, direct mail, and newspapers are all traditional methods to attract customers; you either love or hate these methods. Social networking is time consuming and seems to have a hit or miss success rate.
So what's the suggested strategy? Actually it's one that should work throughout the year...
Back in June 2011, KISSmetrics (www.kissmetrics.com) published an interesting infographic called "The Science of Social Timing." Actually we can't give KISSmetrics all the credit because they got their data ... VIEW FULL GOLD NUGGET
Here's a strategy to help increase the visibility of your Facebook page throughout the holiday season. Actually, this works not only for the holiday season but all year long.
Twitter, Facebook, and Google+ each have the ability to connect a post to someone else, and get their attention doing it. Today we're going to explain how the Facebook feature works; it's called "tagging."
When creating a status update from your Facebook wall you can easily mention someone's name, or a business name, in the update box. By the way, did you know that the official name for the Facebook update box is called the "Publisher Box?"
To connect one of your status posts to someone or to another business you simply need to type the @ symbol followed by their name. Facebook will activate a drop down list as soon as you type the first lett... VIEW FULL GOLD NUGGET
One of the effective ways Facebook was used during the holiday 2010 season was by offering deals to your Facebook Business page fans.
According to a comScore survey, social media accounted for 33% of the buying influence in December. Within that one-third percentage surveyed, 9% said they were watching Facebook Business pages for deals, and another 9% said they were watching their friend's status updates for deals.
To tap into this small, but growing, market you need to understand the different strategies you could use. The easiest to implement is creating an Event on Facebook.
Throughout December, we saw dozens of jewelry stores creating events that were simply called "10% off for all Facebook Fans!" Actually the percentage varied, but that was the general idea.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry