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Friday, August 25, 2017

Facebook Algorithm Cleans Up The News Feed Spam

Facebook Algorithm Cleans Up The News Feed Spam daily-golden-nugget-1571-12
Way back on April 10, 2017, Facebook announced that they'd be cleaning up the News Feed to deliver the right content to the right people at the right time.

Their goal was to cut back on the amount of spammy content that is published by Pages that deliberately try to game the Facebook algorithm. Their algorithm measures the popularity of a post by the number of likes, comments, and shares it gets an...

AT: 08/25/2017 09:42:13 AM   0 COMMENTS
Friday, May 12, 2017

The Ever Changing Reality Of Facebook

The Ever Changing Reality Of Facebook daily-golden-nugget-1556-43For several years and through a lot of tough competition, Facebook has managed to maintain its status as the most popular social media network, although there seems to be an evolutionary shift of people away from Facebook and on to other networks like Instagram and Snapchat. Some organizations, groups, and communities are using Facebook's Group feature to create a community messaging board, while other organizations have migrated to networks like Telegram. For the moment, Facebook is still the network to use, but Instagram is growing quick...

AT: 05/12/2017 09:21:58 AM   0 COMMENTS
Friday, September 09, 2016

Abraxas Jewelers Needs A Lot Of Online Help

Abraxas Jewelers Needs A Lot Of Online Help daily-golden-nugget-1521-65
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.

With all these changes happening in the world around us, it's hard to im...

AT: 09/09/2016 12:13:39 PM   0 COMMENTS
Monday, March 28, 2016

Using Your Smartphone To Improve How You Engage With Customers Socially

Using Your Smartphone To Improve How You Engage With Customers Socially daily-golden-nugget-1481-17
Your success on social media is related to the amount of time you spend engaging with your customers. I like to think of social media as the online version of a business networking event. Plenty of people attend business networking events with grand notions of meeting new business partners only to get there and stand on the sidelines, or quietly sit at a table without working the room.

At some local networking events, you might have the opportunity to hand out ...

AT: 03/28/2016 07:32:49 AM   0 COMMENTS
Wednesday, March 23, 2016

The Tricky Steps From Social To Sales

The Tricky Steps From Social To Sales daily-golden-nugget-1478-52
Social media marketing is quite frustrating. The rules seem to change every time you think you understand the right methods of how and when to share to social media. Most internet marketers will lead you to believe that business success will come if you can get 10,000 or more fans following you on every network, when in reality it takes a bit more than just growing your social fan base.

Somehow those social media fans have to be converted into sales as shown in this diagram:


AT: 03/23/2016 08:53:39 AM   0 COMMENTS
Monday, March 07, 2016

Facebook Messages: Your New Customer Service Channel

Facebook Messages: Your New Customer Service Channel daily-golden-nugget-1466-20
Once upon a time, Facebook was the social network for college friends only. Then it was opened up to anyone to join. It was a free-for-all of friends keeping in touch without any special filtering getting in the way of seeing your friend's status updates.

When they let businesses join, there was a sudden surge of unwanted solicitations and plenty of users complaining that they were seeing too many business posts in their news feed. As is all things internet related, businesses viewed Facebook as t...

AT: 03/07/2016 01:27:50 PM   0 COMMENTS
Monday, March 16, 2015

10 Ground Rules For Employees When Using Social Media

10 Ground Rules For Employees When Using Social Media daily-golden-nugget-1211-39
Many retail jewelers still struggle managing the time it takes to promote themselves on social media. Unfortunately, even though you can hire an agency to manage your social accounts, the best way to engage your customers is to establish your brand's own online identity.

It's difficult to allocate the time needed to engage on social media amidst the daily routine needed to run a jewelry store. Instead of doing it all yourself, you could allow your employees to engage soc...

AT: 03/16/2015 07:10:04 AM   0 COMMENTS
Wednesday, September 10, 2014

Share the Content Creation Burden and Then Share Socially

Share the Content Creation Burden and Then Share Socially daily-golden-nugget-1078-56
Content creation is a continual task for every website owner. It can also be a very challenging task to come up with new content all the time without suffering from mental burnout or writer's block. That burnout will have a bad effect on your long term SEO, so it needs to be prevented.

One way to prevent content creation burnout is to spread the task around between several employees on your sales staff. Remember that website content isn't just blog posts. Content...

AT: 09/10/2014 07:44:50 AM   0 COMMENTS
Friday, October 04, 2013

M. Rahal Jewelers Online Review

M. Rahal Jewelers Online Review 649-daily-golden-nugget-835As the Holiday Season quickly approaches, I wanted to use today's online jeweler review to demonstrate how a customer could discover a local jeweler when you search for a designer's name, even when that jeweler has the worst website.

For this week's review I used the Chrome browser in incognito mode and searched for "pandora jewelry glens falls ny."

The search results mostly included a mixture of listings from,,, and even which hinted that there was a store in t...

AT: 10/04/2013 05:26:16 AM   0 COMMENTS
Tuesday, January 08, 2013

Determine if the Reality Check for your Facebook Marketing Bounces

Determine if the Reality Check for your Facebook Marketing Bounces 221-daily-golden-nugget-642Regardless of whether your sales were up or down for the 2012 holiday season, you should still evaluate what part of your marketing plan worked and what failed.

To help you with your evaluation, I'm going to review how you can measure the reality of your social marketing efforts from Facebook.

I'm going to explain a few Google searches below. For your own best test results with these searches you should use the Google Chrome web browser in "incognito" mode. If ...

AT: 01/08/2013 07:33:50 PM   0 COMMENTS
Friday, August 10, 2012

3 Must Do Photo Sharing Techniques for Facebook

If you want to dazzle, impress, and eventually make a sale, you will need really good jewelry product photography on your website. Some jewelers get the photographs from vendors, but most jewelers who truly understand the web will take their own photos.

Posting photos on Twitter, Facebook, and Google+ is a surefire way to increase interactions with your customers, and even increase sales. My strongest recommendation for photo sharing on Facebook is to share one of your product detail pages that has a really large, good looking jewelry photo. The more eye-popping the photo is, the more likely customers will click it from your FB Timeline. Post the page, not just the picture.

My second recommendation for photo sharing on Facebook is to post photos you took throughout the day in the store. As an example, you could take a ...

AT: 08/10/2012 11:09:39 PM   0 COMMENTS
Monday, November 28, 2011

Jeweler's Holiday Strategy for Facebook Tagging

Here's a strategy to help increase the visibility of your Facebook page throughout the holiday season. Actually, this works not only for the holiday season but all year long.

Twitter, Facebook, and Google+ each have the ability to connect a post to someone else, and get their attention doing it. Today we're going to explain how the Facebook feature works; it's called "tagging."

When creating a status update from your Facebook wall you can easily mention someone's name, or a business name, in the update box. By the way, did you know that the official name for the Facebook update box is called the "Publisher Box?"

To connect one of your status posts to someone or to another business you simply need to type the @ symbol followed by their name. Facebook will activate a drop down list as soon as you type the first lett...

AT: 11/28/2011 11:09:10 PM   0 COMMENTS
Wednesday, October 13, 2010

Your Facebook Bio and Info Tab

Yesterday we gave you some ideas about using your personal Facebook account. Assuming you are using it for professional purposes, we wanted to give you some ideas how to set up your personal branding with it.

Do you have a personal brand statement?

What is it that you uniquely do for people? Many business owners will refer to themselves and their company together in terms of "we," but that's wrong in this case because you want to be you and alone. So, step back and figure out what it is that you do exactly for people.

Do you specifically provide expert watch repair? Do you specifically provide award winning jewelry design? Are you the fashion expert? Why is it that people come into your store and ask for you? Write that down because it's your personal Unique Selling Point, or USP. Your USP should be interestin...

AT: 10/13/2010 02:19:22 PM   0 COMMENTS
Tuesday, October 05, 2010

"Checking-in" on Facebook Places

This morning shortly after midnight Eastern time Facebook announced new features for their Facebook Places service.

On August 18, 2010 Facebook Places was suddenly available to everyone downloading the latest Facebook cel...

AT: 10/05/2010 09:41:22 AM   0 COMMENTS
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