Welcome to the #ThrowbackThursday edition of the Daily Golden Nugget. Today, I'm jumping back to one of my early posts about location based services and checking-in on Facebook.
It was all the rage during the summer of 2010 to have a check-in app on your smartphone check-in everywhere. Gowalla, Foursquare, Whrrl, and Loopt were competing heavily when Facebook tried getting into the game. Facebook's initial eff... VIEW FULL GOLD NUGGET
In today's Throwback Thursday, I'm bringing back a group of old Nuggets that are near and dear to my hart: Location Based Services.
One of our more ambitious events here at jWAG was back in August 2010 when we held live video broadcasts several days in a row, we called it "jWAG Live 2". Every day we covered different topics, one of which was ... VIEW FULL GOLD NUGGET
Managing the online identity for your business is time consuming. Although you might have found the best agency to build your website and help your marketing online, the relationship you have with them probably won't last forever.
Eventually, you will have to divorce your marketing agency.
This is the conclusion of the Daily Golden Nugget I began yesterday detailing how your agency should be setting up your business accounts and what you need to do to guarantee you always have login acce... VIEW FULL GOLD NUGGET
Foursquare provides several ways for jewelry stores to engage with mobile customers. Each method requires that you claim ownership of your jewelry store's venue before the business tools are unlocked for you. Please go back and read yesterday's Daily Golden Nugget if you don't yet have jewelry store venue on Foursquare or don't know how to claim ownership.
In today's Nugget I'm giving you some specific examples for using the various Foursquare marketing tools. Casual users of Foursquare won't immediately recognize Foursquare as an advertising vehicle, instead they will view it as another social media platform where they interact with friends, check-in to places, and occasionally get fortuitous rewards for their check-ins.
For you Foursquare is a way to casually expose customers to your store or brand in a non-direct marke... VIEW FULL GOLD NUGGET
It's been a long time since I wrote about Foursquare. In fact I believe it was August 2010 when I did a comparative series between Foursquare, Gowalla, DeHood, Whrrl, Loopt, Brightkite, and SCVNGR. Since then, it seems Foursquare has managed to become the more recognizable of the location based services. They also had some growing pains in developing usable business applications.
While Foursquare was figuring out what to do with themselves a few of their competitors disappeared: * GoWalla was acquired by Facebook * Whrrl was acquired by Groupon * Brightkite was acquired by Limbo
Odds are that you, the jewelry store owner, do not have a Foursquare venue for your store. This needs to change today. There are plenty of reasons to be involved with this now, so let's take the first steps and get your venue created and... VIEW FULL GOLD NUGGET
In the United States we refer to this day as Black Friday. Many businesses other than retail are closed to celebrate the long weekend of Thanksgiving. It's the only day off from work before Christmas and the Holiday Season is officially kicked off. A large percent of consumers will go shopping today.
It's time to make those lists and check them twice...
We've not spoken about Foursquare in a while, but it's still growing, and to us it's clearly the winner of the location based services. Facebook has moved away from promoting it's check-in service and Gowalla has reformatted itself more as a tourist guide map.
This Nugget was published on November 25, 2011 in hopes that our readers that morning would take action before their store opened that day.
We'd like to tell you about a little research project we started on March 13, 2011 and concluded July 1, 2011. We'll explain what we did, give you our results, and then explain why this is important for jewelry stores.
Our goal was to determine how many small businesses are actually using online reviews, social media, Twitter, Foursquare, Facebook, etc. as part of their online strategy.
Our target market was Houston, Texas, where we chose the unofficial diamond district on Richmond Ave. as our test epicenter.
We don't actually have anyone physically in Houston. This test was purely via the internet by searching in Google Places where we randomly selected independent restaurants, hardware stores, toy stores, various boutiques, and many other types of retail businesses. We tried to get a completely random sampling of... VIEW FULL GOLD NUGGET
We're not going to talk about anything new today. Instead, we wanted to share industry statistics and our own findings for this 2010 holiday season. Everything reported is for online sales or statistics.
These statistics were reported from comScore.com Thanksgiving Day (Nov. 25) $407M, up 28% Black Friday (Nov. 26) $648M, up 9% Cyber Monday (Nov. 29) $1,028M (that's a Billion!) 16% Green Monday (Dec. 13) $954, up 12% Free Shipping Day (Dec. 17) $942M, up 61%
The week of December 17 (Free Shipping Day) saw 52.7% of online transactions with free shipping. comScore also reported that there was a greater trend for online buyers to wait until Free Shipping Day before making the final sale. This is a clear indication that free shipping is a deal winner when selling online.VIEW FULL GOLD NUGGET
It's Black Friday in the USA and that means millions of people are out spending money and hopefully many of you retail store owners are bringing in some good sales. Which, by the way, we hope you are reading this from your cell phone or tablet while out on the sales floor.
Speaking of cell phones and tablets, here are a few good ideas you should think about over the next week.
#1. This one's for iPad users. Get yourself a nice photo frame stand that the iPad can sit in. A clear plastic frame will work, too. Load the iPad with some photos of items you have in stock. On Windows, you can easily load photos as if the iPad is a camera by using the standard iConnect-to-everything-iRelated-cable. On a Mac, you can use the iPhoto program to load and organize your photos.
The last location-based service we are reviewing this week is Foursquare, "4sq" for short.
According to the buzz on the street, during the last 7 days both Foursquare and Gowalla have to worry about Facebook Places. We explained our position on the substandard Facebook Places yesterday, and Gowalla has a really cool interface that we explained 2 days ago.
Foursquare is not snazzy looking, but it's fast, has real time updates, interaction between users and 3 different types of social competitive scenarios.
They really have their act together.
Here are some of the features that wow'd us: * Check in at the same location enough times to become the "Mayor" of that location. Compete against your friends. * Check in at different locations, different times of the day, and at specific events to be awarded "Badge... VIEW FULL GOLD NUGGET
This week's set of Gold Nuggets will help cut through the chatter of "Location-Based Services."
Today, August 23, 2010 Facebook changed some of the functionality of their website. In preparation of today's changes they've slowly been announcing new services to the world. Last week they announced Facebook Places in hopes to enter the arena of Location-Based Services (LBS).
It seems the world suddenly woke up and is talking about LBS as if it's something new that started last week. In reality the location-based technology became commonplace back in 2005, except many of us weren't quite aware of it. If ever you read the fine print in your cell phone feature, you would have know that Big Brother was tracking you.
There are many players right now vying for the LBS crown. At this point, we don't even know who will win ... VIEW FULL GOLD NUGGET
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