We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.
The Entrepreneurial Journey
At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o... VIEW FULL GOLD NUGGET
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.
The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ... VIEW FULL GOLD NUGGET
The internet of things (IoT) now connects so much of daily life it's hard to remember what things were like 23 years ago when it was just in its infancy. New internet connected devices are announced every day that will undoubtedly shape our futures of personal life and how we reach customers and conduct business. Although there are plenty of new tech toys announced every week, it's the smartphone which has changed how we manage our daily lives.
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
Don't want to read? This week you can also watch the video recording of this review here!
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. This week I've randomly chosen Santa Clarita, CA as the city to search for my review candidate. When I searched Google for the phrase "jewelers Santa Clarita, CA," I saw these three Google business listings:
In this #ThrowbackThursday nugget edition, I'm jumping back to a simple one from October 2010 about finding blogging topics.
Blogging has become the primary way of generating content for your website that search engines then use to better understand what your website is all about so they can correctly match you with the people searching for... VIEW FULL GOLD NUGGET
In this edition of #ThrowbackThursday, I'm jumping way back to September 2010 to the topic of landing page planning, although I didn't specifically call it landing page planning back then.
Planning your landing page long before you need to use it is an important part of a successful online marketing strategy, but before I get in too deep of how to help with the success, let me just briefly explain what a landing page is.
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.
For this week's review, I'm using my iPad to look up a review candidate. Every week, I use the Chrome browser in incognito mode to search for a random jeweler. In case you don't know, the iPad version of Chrome also has an incognito mode.
This week, I'm searching for "jewelry stores Eugene OR." Here's the Google SERP I saw on the iPad:
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.
I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.
My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:
This is the Friday website review where I search for a jeweler in a random town around the United States then review their website. By reviewing a live site, I'm usually able to highlight good and bad points that we can all learn from.
For this week, I wanted to find a retail jewelry store in Laguna Beach, California. Here's the SERP when I googled "jewelers in Laguna Beach, California":
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.
Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.
What's your favorite type of content? Given that content includes written articles, videos, podcasts, photography, and every other type of creative digital experience. There's a labor cost associated with creating a digital experience for your customers, a cost that's not easily understood by small business owners.
There's also a competing value of the content that swings between the long term value to attract quality customers and the short term value of getting a lot of attention. S... VIEW FULL GOLD NUGGET
In yesterday's Daily Golden Nugget, I proposed a few scenarios on how you could create content needed to attract customers to, and convert customers on your website.
Content marketing is a large part of the modern day business strategy, but the creation process is so long and expensive, that many business owners are ready to give up after t... VIEW FULL GOLD NUGGET
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu... VIEW FULL GOLD NUGGET
There are a few standard pages needed on all websites, like the Home, About Us, and Contact Us pages. Other pages become important depending on the business; a Directions/Locations page is important for a business with a physical location but it's probably useless if your business is 100% e-commerce.
Other common pages for retail jewelers include: * List of Designers * Services * Staff
I recently gave a seminar about website design and SEO to a local group of entrepreneurs in New Jersey. Although the presentation was mostly about what to watch out for when hiring a search engine optimization agency, there were a lot of questions about good website content versus bad website content.
One of the attendees started explaining her recent difficult experience with website design and a WordPress template. She's an established copy writer and content c... VIEW FULL GOLD NUGGET
Do you have a story to tell? Pull up a chair and tell me your story. I would like to hear why you are the best jeweler in town.
I hope your story doesn't start with something like "In the beginning my great-great-grandfather came home from the French and Indian War and decided to become a jeweler." That doesn't tell me anything other than your great-great-grandfather needed to find a job and he became an entrepreneur instead, and somehow he made it work.
Now that I've given you the basic understanding of the silo structure as explained yesterday, I want to dive a little deeper into internal site linking between pages of the website.
Achieving higher website credibility for your website now has a lot to do with making your website very user friendly. Although website "user friendly" topics usually talk about the website design and navigation, there's another very important factor that both helps your visitors and should gain higher ranking for you.
This important factor, of course, is internal linking between pages of your website. I'm not actually referring to normal side or top menu navigation linking, but rather the linking between pages of your site from wi... VIEW FULL GOLD NUGGET
Your website is never complete. The sooner you realize that the sooner you will stop worrying about getting your website perfect, and that means less stress for you.
As a small retail jewelry business owner you need to start your website small and then continually add to it through blog posts, educational articles, monthly newsletters, and slowly adding new products.
Having a blog area on your site allows you to randomly post your thought de jour or other random happe... VIEW FULL GOLD NUGGET
The New Year is coming soon, and perhaps so is your website.
Understanding website usability is tedious. Ultimately you never want to trick your users into thinking there's more information to read or more jewelry to look at. It can be very frustrating for users who think they found what they were looking for only to click a link and read "Coming Soon."
On the other hand, it might surprise you to find out that those coming soon pages will help your website in the long run. Google tracks the date a link first shows up on a website, and the date a page is first linked to from another website. So put up those coming soon pages, but make them beneficial somehow.
You could have this message: "The information for this page is coming soon. We have some other jewelry information here (link) or you can browse our onlin... VIEW FULL GOLD NUGGET
This is part of our Grain of SEO Gold Series for Jewelers--short SEO tidbits.
What jewelry services do you provide in your store? You probably have a page on your website with brief descriptions of each service you provide, like jewelry cleaning, pearl restringing, watch repair, watch battery replacement, and everything else. Pages like this are a bad idea because there are too many unique topics grouped together on one page.
Don't let the search engines do a lot of extra work trying to figure out how your web pages are useful. Having too many topics on a single page will lower the ranking for that page. Web page ranking is easier when the page provides a single topic that could answer a simple web search.
Web pages with vague details about different topics are more likely to rank for obscure phrases instead of ph... VIEW FULL GOLD NUGGET
Headlong into the holiday season already and you are either hoping for better or already happily surprised.
We're already hearing it both ways. Depending on the location, some jewelers have higher sales, some are the same as last year, and we've even heard from one that didn't have a single phone call or walk-in at all last week!
We're pretty sure that no matter what situation you are in you would be happy to get a few more quick sales this season so here are two fast tips to fish for some extra customers today.
1. Send an email to your list.
Alright, so we published that entire Holiday Run-Up and many days of email examples, but have you used those ideas? A few months ago we signed up for email newsletters from several dozen large and small jewelry stores. We're monitoring the messages and intensity of ... VIEW FULL GOLD NUGGET
A subtle emotional shift enters as we begin the month of December and start counting down the days remaining before Hanukkah, Christmas Eve/Day, and Kwanzaa. Gift giving, holiday cooking, family gatherings, and those holiday lights that start to brighten neighborhood streets all help us realize it's that time of year again.
The season of cheer might be here, but uncertain economic times also bring many holiday frowns for all business owners. Increasing material costs means that all jewelry, not just gold, is on the rise. Do your customers prefer leather and beads this year, or will they add a new 18kt charm to their bracelet?
What we know for sure is that many retail jewelers are having a tough time choosing between changes in product lines, paying bills, stock balancing, and if some new marketing strategy will actually ... VIEW FULL GOLD NUGGET
We're continuing our topic of Black Hat SEO techniques that will cause your website to be banned or seriously penalized by search engines. Today's topic is about "Thin Content".
The highest ranked websites usually have the best original content, and a lot of it. Typical well ranked websites have a lot of interesting information on every page. The exact amount of interesting information is unknown because Google won't tell us. Many SEO experts say you need at least 250 words of unique content, but we feel you need at least 400 words.
"Thin Content" is the phrase given to a website, or a web page, that has very few words on it, say less than 250 words per page. We're going to review the common thin pages that so many jewelry stores have created without even realizing.
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry