An unknown error occurred:
DBError
db=/stand/base/analytics/t_user.db&AUTONUMBER=ID
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: "Page Title"
Friday, August 04, 2017

Facebook's Fight Against Fake News Forces You To Improve Your SEO

by
Facebooks Fight Against Fake News Forces You To Improve Your SEO daily-golden-nugget-1568-98
What started as email spam years ago has turned into an ever-evolving monster of internet spam that permeates our emails, Google search results, automated telephone sales calls, and nonsense in our social media feeds. No matter how hard we try, marketing companies find new ways to put their message in front of us whenever we don't want it. This type of marketing is called interruption marketing, and it really has become an annoying interruption in everyday life as well.

Full...
VIEW FULL GOLD NUGGET


AT: 08/04/2017 07:07:35 AM   0 COMMENTS
Friday, March 10, 2017

Comparison Of Two Bozeman, Montana Jewelers

by
Comparison Of Two Bozeman, Montana Jewelers daily-golden-nugget-1547-21
In last week's Golden Nugget, I presented some interesting information showing the comparison of web page visible content to the hidden HTML code in the background. From that post, you could conclude that your website goal should be to fine tune your code to prevent too much hidden code, a problem that is known as "code bloat."

I'm digging a little deeper into this topic again today because of the emails, phone calls, a...
VIEW FULL GOLD NUGGET


AT: 03/10/2017 12:59:13 PM   0 COMMENTS
Friday, December 02, 2016

JR Fox Jewelers #FridayFlopFix Website Review

by
JR Fox Jewelers FridayFlopFix Website Review daily-golden-nugget-1533-84
In this issue of the Golden Nugget, I'm on the lookout for a jewelry website that isn't correctly suited to help customers this holiday season. I'll document my first thoughts as I look at the website. The hope is that I can uncover problems and explain solutions so you can learn from the mistakes of others.

In the spirit of the holiday season, I'd like to look for some jewelry gift ideas, perhaps something I could buy locally. For this week I'm pretending to be in South Bend, Indiana, so I searched for "jewelry ...
VIEW FULL GOLD NUGGET


AT: 12/02/2016 01:06:43 PM   0 COMMENTS
Friday, November 18, 2016

Franzetti Jewelers Website Re-Review

by
Franzetti Jewelers Website Re-Review daily-golden-nugget-1531-88
In this week's website review, I'm going back to re-review the first website I ever wrote about way back in April 2013. At the time, I chose Franzetti Jewelers with the website http://www.franzettijewelers.com/. You can read the old review from April 19, 2013 here.

My review process was pretty unsophisticated 3.5 years ago. It took a while for me to realize that I should be ...
VIEW FULL GOLD NUGGET


AT: 11/18/2016 01:00:33 PM   0 COMMENTS
Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

by
How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:

VIEW FULL GOLD NUGGET


AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Friday, August 12, 2016

Arnold's Fine Jewelry #FridayFlopFix Website Review

by
Arnolds Fine Jewelry FridayFlopFix Website Review daily-golden-nugget-1517-40In this edition of the #FridayFlopFix review, I'm venturing over to Pasadena, CA in search of a jewelry store. These are the results I saw when using Google Chrome while in incognito mode. I searched for "jewelry stores pasadena ca."

Arnolds Fine Jewelry FridayFlopFix Website Review 1517-jewelry-stores-pasadena-ca-serp-48VIEW FULL GOLD NUGGET


AT: 08/12/2016 11:54:56 AM   0 COMMENTS
Friday, March 18, 2016

HUR Jewelers #FridayFlopFix Website Review

by
HUR Jewelers FridayFlopFix Website Review daily-golden-nugget-1475-45
This is the #FridayFlopFix website review edition of the Daily Golden Nugget. Every week, I scrutinize the website of a random retail jeweler and make recommendations for how to improve the site. I seek out bad websites for these unsolicited reviews so you, the reader, can learn how to identify and improve upon your own websites.

I'm changing up my approach this week. Normally I choose a review candidate from the first few that appear in the Google search results; this week I'm digging into the second page of the searc...
VIEW FULL GOLD NUGGET


AT: 03/18/2016 12:50:11 PM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

by
Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions


1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...
VIEW FULL GOLD NUGGET


AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Friday, February 05, 2016

Goldsmith Jewelry Repair & Design #FridayFlopFix Review

by
Goldsmith Jewelry Repair & Design FridayFlopFix Review daily-golden-nugget-1445-75
Welcome to the special #FridayFlopFix edition of the Daily Golden Nugget. This week, I'm on the hunt for a jewelry business in Bowling Green, KY that has a bad website. That's right, I'm looking for a flop that needs fixing. A quick search in Google for "jewelers Bowling Green, KY" lead me to a prime candidate for today: Goldsmith Jewelry Repair & Design with their website
http://www.goldsmithjrd.com/

First Impressions


...
VIEW FULL GOLD NUGGET


AT: 02/05/2016 12:27:15 PM   0 COMMENTS
Tuesday, December 15, 2015

4 Common SEO Problems Found in Product Catalogs

by
4 Common SEO Problems Found in Product Catalogs daily-golden-nugget-1407-22
Although all evidence says that e-commerce and online product catalogs are the future of retail business on the web, many jewelers have been slow to deploy those types of websites. In preparation for this current holiday season, I was working on the search engine optimization (SEO) settings for several sites that either launched e-commerce sites or large product catalogs. I'll explain a few of those settings in this Daily Golden Nugget.

Many of the good content management systems and ...
VIEW FULL GOLD NUGGET


AT: 12/15/2015 12:49:47 PM   0 COMMENTS
Tuesday, September 08, 2015

How to Edit Page Titles and Meta Descriptions in Weebly

by
How to Edit Page Titles and Meta Descriptions in Weebly daily-golden-nugget-1337-98
Last month, while presenting my e-commerce seminar at the RJO conference, I was asked my opinion of the do it yourself website Weebly, and if it was good for search engine optimization (SEO). Weebly is a simple website system that you can learn really fast and build a simple website in an evening. It's a solution for those on a very tight budget, but it's easy to quickly grow out of it when it comes time for a higher level of tracking needed to help grow your business.
VIEW FULL GOLD NUGGET


AT: 09/08/2015 11:31:32 AM   0 COMMENTS
Monday, July 06, 2015

Product Page Titles: Practical SEO Guide

by
Product Page Titles: Practical SEO Guide daily-golden-nugget-1291-53
As I quickly approach my 1300th Daily Golden Nugget, I find myself pondering my existence. What else could I possibly write about that I haven't already?

Truthfully, a lot, but I'm also realizing that's I've never created a series of simple examples or how-to's for typical search engine optimization tasks. So, starting today, I'm going to work through several days (however many it might take) to show you how to tie together simple SEO procedures.

I'll tie together information from free tool...
VIEW FULL GOLD NUGGET


AT: 07/06/2015 12:49:58 PM   0 COMMENTS
Friday, April 24, 2015

McCary's Jewelry Website Review

by
McCarys Jewelry Website Review daily-golden-nugget-1240-97
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

McCarys Jewelry Website Review 1240-jewelers-shreveport-louisiana-serp-89VIEW FULL GOLD NUGGET


AT: 04/24/2015 07:57:57 AM   0 COMMENTS
Friday, April 17, 2015

Adams Fine Jewelry Website Review

by
Adams Fine Jewelry Website Review daily-golden-nugget-1235-64
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.

This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:

...<br VIEW FULL GOLD NUGGET


AT: 04/17/2015 09:30:38 AM   0 COMMENTS
Monday, February 16, 2015

Simple SEO Instructions for Employees Who Update Your Website

by
Simple SEO Instructions for Employees Who Update Your Website daily-golden-nugget-1191-59
With all my writing about content recently, it's easy to forget that the reason for all of that is to improve your search engine optimization (SEO) and thereby increase the number of people visiting your website.

SEO isn't a short term ...
VIEW FULL GOLD NUGGET


AT: 02/16/2015 12:38:18 PM   0 COMMENTS
Friday, February 13, 2015

Paula's Fine Jewelry Website Review

by
Paulas Fine Jewelry Website Review daily-golden-nugget-1190-22
If you believe the (mostly North American) superstitions, Friday the 13th (today) is supposed to be an unlucky day. Perhaps it will be unlucky for some couples that breakup before tomorrow, Valentine's Day, arrives. I prefer the optimistic point of view and would rather believe that love is in the air today.

This is the Friday website review edition of the Daily Golden Nugget, and to honor Valentine's Day I decided to search for a jewelry store in or near a town with "love" in the name. This was not as easy a...
VIEW FULL GOLD NUGGET


AT: 02/13/2015 12:32:35 PM   0 COMMENTS
Monday, January 26, 2015

Website Navigation Should Be Easy To Understand; Don't Confuse Customers

by
Website Navigation Should Be Easy To Understand; Dont Confuse Customers daily-golden-nugget-1176-36
There are a few standard pages needed on all websites, like the Home, About Us, and Contact Us pages. Other pages become important depending on the business; a Directions/Locations page is important for a business with a physical location but it's probably useless if your business is 100% e-commerce.

Other common pages for retail jewelers include:
* List of Designers
* Services
* Staff

Once we get past the 7 pages I've already mentioned, the need...
VIEW FULL GOLD NUGGET


AT: 01/26/2015 08:13:26 AM   0 COMMENTS
Friday, November 07, 2014

After Midnight Jewelers Website Review

by
After Midnight Jewelers Website Review daily-golden-nugget-1120-78


This is the Friday website review edition of the Daily Golden Nugget. For this week's review, I'm heading over to South Burlington, VT in search for my retail jeweler review candidate.

I entered the search phrase "jewelers in south burlington vt" into Google and was given this result:

After Midnight Jewelers Website Review 1120-jewelers-in-south-burlington-vt-41VIEW FULL GOLD NUGGET


AT: 11/07/2014 07:41:12 AM   0 COMMENTS
Friday, September 05, 2014

Jewelry Design Center Website Review

by
Jewelry Design Center Website Review daily-golden-nugget-1075-18
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.

Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.

My search phrase was "jewelers in Spokane WA"

These are the search results Google returned:
VIEW FULL GOLD NUGGET


AT: 09/05/2014 07:53:13 AM   0 COMMENTS
Monday, July 07, 2014

Basic SEO: Page Titles and Headers

by
Basic SEO: Page Titles and Headers 179-daily-golden-nugget-1031
Over the course of the next week or two, I'm going to supply you with a bunch of shorter Daily Golden Nuggets specifically explaining smaller SEO topics. Instead of calling them "nuggets," I should call them "Grains of SEO Gold."

Today's SEO Topic: Page Titles and Header Tags

It used to be that the website's Page Title was easily readable at the top of your web browser window, but now that most web browsers use tabs, it's very difficult to see what the page title says.

Even though it's difficu...
VIEW FULL GOLD NUGGET


AT: 07/07/2014 11:47:43 AM   0 COMMENTS
Wednesday, December 04, 2013

Simple Use of GA Landing Page Report to search for Keyword Ranking Data

by
Simple Use of GA Landing Page Report to search for Keyword Ranking Data 8426-daily-golden-nugget-878It's been three months since Google obfuscated keyword information from analytics tracking. The world hasn't ended, and the internet is still functioning just fine.

Perhaps this is exactly what Google expected (the world not ending). Still, so many internet marketing professionals complained when it happened and many non tech-savvy website owners were completely confused why they couldn't see their keyword ranking any more.

Even th...
VIEW FULL GOLD NUGGET


AT: 12/04/2013 01:09:55 AM   0 COMMENTS
Wednesday, February 06, 2013

The Page Title Debate of Commas, Hyphens, and Pipes

by
The Page Title Debate of Commas, Hyphens, and Pipes 7680-daily-golden-nugget-663The discussion of Page Titles can often lead to a heated disagreement between different search engine optimization professionals. Some like SEO Pros like to include a lot of information in the title, some like to include several associated keyword phrases, and some prefer to keep them short and sweet.

My personal preference is to keep them short and sweet and only to use them to name exactly what the page is about. I prefer to avoid multiple keyword phrases in a page title. If you read my Dai...
VIEW FULL GOLD NUGGET


AT: 02/06/2013 05:43:24 PM   0 COMMENTS
Friday, December 07, 2012

Understanding the Page Title Tag

by
Understanding the Page Title Tag 1957-daily-golden-nugget-620Much of the online marketing difficulties we face require us to come up with more creative ways to get our message across in as little time as possible. The new generation of internet users is bombarded with short status updates from everywhere. Many smartphone apps allow for popup "push notifications" that display a few words of a message for a few seconds. Tweets and text messages are measured in 140 or 160 characters or less.

All these short messages have conditioned users to look for fast information in bite sized chunks that ...
VIEW FULL GOLD NUGGET


AT: 12/07/2012 10:31:19 PM   0 COMMENTS
Friday, December 16, 2011

Grain of SEO Gold: Page Titles

by
This is part of our Grain of SEO Gold Series for Jewelers--short SEO tidbits.

Page titles are the undisputed most important search engine optimization item of every individual web page. Every page of your website should have a unique page title that serves as an appropriate headline for the content of your page.

We've found the best SEO results when we match the page title to the page's file name (i.e. the URL) and to the largest headline within the page. Tying those 3 items together have produced successful SEO results throughout all of 2011.

Watch of for default page title settings from the software you're using or the content management system you have. WordPress, Joomla, Magento, and almost all content management systems provide a default setting that auto-creates all your page titles. Most of the time that ti...
VIEW FULL GOLD NUGGET


AT: 12/16/2011 03:24:00 PM   0 COMMENTS
Tuesday, May 03, 2011

Simply Smart Page Titles

by
Every page of your website has a page title. It's one of the most important ranking qualities for every page of your website.

The page title shows up as the most prominent words in blue on every SERP, and it's usually these words that will entice your potential customers to either click your link, or take a moment to read the description right below it.

Composing the perfect page title is not something you will learn overnight. Many people will write long page titles that mention all the topics appearing on that page. Some people will only write a few words.

Here are the guidelines that we follow when writing page titles:
1. No more than 67 characters
2. Try to write a page title that is as short yet informative as possible.
3. Try to mention a single topic in the page title.
4. If you must mention more...
VIEW FULL GOLD NUGGET


AT: 05/03/2011 01:48:57 PM   0 COMMENTS
Wednesday, April 20, 2011

Clueless About SEO?

by
We spend a lot of time and resources providing educational content for our members and the customers of Sapphire Collaborative (www.sapphirecollaborative.com), but the time we put into our research is minuscule compared to the total amount of time and money all SEO professionals worldwide have spent researching and writing similar educational material.

The SEO training industry is a multimillion dollar industry. Greater than that is the amount of money SEO professionals make to do the work instead of their clients.

Would it surprise you that Google is already in the process of creating ways to rank all websites correctly regardless how good or bad the search engine optimization is?

The sum of Google's knowledge and research into human patterns and behavior is enormous, and just gets bigger every day. When you allow t...
VIEW FULL GOLD NUGGET


AT: 04/20/2011 12:29:14 PM   0 COMMENTS
Tuesday, April 19, 2011

How Good is Your Spelling?

by
Google has incorporated a massive dictionary into their functionality. After years of watching users, they were able to take that dictionary and create an automatic spelling correction feature called "Did You Mean."

The "Did you mean" feature showed up in November 2008, and it has a profound impact on SEO. Let's investigate why...

Whenever Google recognizes what it decides may be a misspelling, it will not return search results for that misspelling, instead it will correct the spelling and display a message saying "Showing results for {corrected spelling}. Search instead for {incorrect spelling}." This is a failsafe in case you really were searching for something with that incorrect (read: unpopular) spelling.

Prior to this automatic spelling correction, it was important to include misspellings on your website just...
VIEW FULL GOLD NUGGET


AT: 04/19/2011 01:55:26 PM   0 COMMENTS
Tuesday, February 22, 2011

Jewelry Webpage Title Tags

by
Every professional SEO will have their own opinion of the single most important factor that controls the appearance of your website in search results.

The one SEO factor that most professionals will agree upon is the importance of the page title tag. In the HTML code, these are the words you type between the and the tags.

Let's explore some ideas. And we'll stress IDEAS because this information is not actually confirmed by any of the search engines and is only formulated by agreements among opinionated SEO professionals... like ourselves.

The title of your page appears on the SERPs, and it's what your potential customers look at. Right below the title is a description of the page.

Your page title should not be deceptive at all. Don't make grand claims about your products or services since g...
VIEW FULL GOLD NUGGET


AT: 02/22/2011 11:28:36 AM   0 COMMENTS
Tuesday, December 28, 2010

SEO: Page Title

by
As 2010 comes to a close and 2011 brings hopes of a better economy, we'd like to present to you some basic SEO ideas that we've not yet covered through our Daily Gold Nuggets.

Before we get into any specifics, let's introduce you to some basic terminology and search engine ideas.

First, you need to know that there is no magic silver bullet that will make your website show up in the search engines easily. It takes a lot of hard, tedious work.

Second, if you spend just one evening researching SEO techniques on your own, you will find huge inconsistencies between what all of the search engine optimization professionals say to do. There is no way that everyone is correct, yet every one of those professionals seem to get the job done using their "proven" techniques. Google and Bing do not freely publish a real how-to d...
VIEW FULL GOLD NUGGET


AT: 12/28/2010 11:53:54 AM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry